Qualitative Research TopicQualitative research can be split into two basic types, qualitative and quantitative. The difference is in how you approach the research question. In qualitative research, the focus is on asking people how they see the research question or objective being answered. For example, in a study on the relationship between religion and its practice, the researcher might choose to ask the participant questions about how they responded to the following statements: The idea that God or a higher power gives us guidance is helpful.
People think the world is going in the right direction if the concept of different kinds of communication is widely accepted. In other words, the researcher asks a number of questions. This type of research is best used for exploring attitudes or behaviors in the short term, since this type of research does not offer as much scope for interpretation or extrapolation.
The other type of qualitative research is done on a longer period of time with quantitative research. As with the earlier type of research, this type of research takes a more structured approach to answering questions. It uses a particular research methodology that determines whether the findings are a result of person-to-person observation or interviews. As part of this research methodology, data collection usually includes getting permission from participants before conducting interviews or making observations. For example, in a study examining the idea that heavy smokers are more likely to die young than those who do not smoke, the researcher might ask the participant whether he or she believed that cigarettes were addicting.
Using this same approach, the researcher would then interview and get permission from all the participants before conducting the quantitative research. When using interviews as part of the research, the researcher can get the participants to discuss aspects of their lives that do not relate directly to the research. An example of this approach is research done on the idea that young adults believe that they are starting out life with no skills that will help them as they grow older.
In most cases, quantitative research can be performed on a shorter period of time than qualitative research because the questions are more manageable. However, both forms of research use surveys to collect data that can be used to test hypothesis and determine relationships between variables. Surveys are normally based on the American Association of Public Opinion Research (AAPOR) scale, which involves nine main categories that capture many different aspects of a person's life.
Although there are other scales for other topics, most topics include a big group of categories that deal with negative experiences, such as how well the respondent feels about the opportunity of meeting other people. As a result, there are nine categories in all and some researchers choose to work with this broad array of topics.
Using surveys to collect data can be a difficult thing to do if the researcher already has a past discussion with the participant about the topic in question. In that case, the researcher will need to re-train the participant about the topic to be used in the survey so that he or she is more comfortable when talking about it. When conducting qualitative research, however, the researcher should begin by asking the participants if they know anything about the topic.
Once the participant is aware of the research method, he or she will be more willing to talk about it. It's easier to learn about the topic when the researcher is familiar with it, since he or she can ask the participants to explain what they mean when they talk about the topic. Finally, after collecting data, the researcher will need to analyze the results. Quantitative research is more efficient, but it takes more time and effort, so it is generally more suited for more general purpose research.